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Mission, vision, values

Mission, vision, values

Our mission

Colabor’s mission is to distribute the best products, at the best price, with outstanding customer service.

To achieve its mission, Colabor negotiates with hundreds of suppliers to obtain the best quality-price ratio for its products. In addition, the Company continues to develop its distribution network in efforts to extend its scope and strengthen its market position.

Our team of experts in the field visit clients on a regular basis to respond to their very specific needs.

Our vision

This approach is in accordance with Colabor’s vision: to be a leader in Canada in food distribution in the retail sales and food service sectors.

Our values

Four fundamental and complementary values guide the company’s management and personnel in all decisions, great and small, and all operations :


generates results. And Colabor is a most definitely an effective company, both in terms of decision-making and operations.

Individual initiative

contributes to the organization’s progress. At Colabor, everyone can share his or her ideas for improving performance and achieving greater effectiveness.


is essential to achieving success. Employees who get support from colleagues have the confidence to show initiative.


– for clients, colleagues, and suppliers – is the basis of harmonious business relationships. It is the cornerstone to productive cooperation and the first step to good teamwork.

The presence of respect, initiative, teamwork, and effectiveness at the heart of a company’s operations leads to solid business results.